The effectiveness of parts compatibility is proving to be very beneficial and well worth the few extra minutes in listing for Southwest Auto Body.
Even though the initial process took a little extra time, Rodriguez is confident it was well worth the investment after experiencing such a quick return. He then used Turbo Lister to upload all fitment listings on his business's primary account, as well as sister account – southwestautobodyhouston. The process to begin integrating parts compatibility was time intensive, requiring Rodriguez and his staff to define compatible vehicles contained in more than 10,000 live listings using the standardized eBay vehicle list. Rodriguez said, "We should have done this a long time ago." Since this initial jump, sales have constantly increased. "After incorporating eBay Motors' fitment compatibility in our listings, we saw a 40 percent increase in sales literally overnight," said Rodriguez. The parts compatibility listing capabilities have exceeded Rodriguez's expectations. Southwest Auto Body Parts began selling on eBay Motors nearly three years ago and today lists 12,000-13,000 parts at any given time selling approximately 400 parts per week. Rodriguez originally started using eBay for personal use several years ago, but soon realized the potential for his business to move automotive parts and accessories through eBay Motors. The Houston-based company houses 40 employees in the United States and runs a shop in El Salvador as well. Southwest Auto Body Parts is owned and operated by Jaime Rodriguez.
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